Wednesday 23rd February 2022 , 10:30am 

1hr 15mins including Q&A

Zoom small group call

£75 per person

Book online here.

Gifts in Wills are often based on long-standing relationships which any charity can influence to their audiences. Join this Seminar to find out why legacy fundraising is suitable for your organisation and how you can get started by identifying who is likely to leave you legacies.

What will be covered in the seminar?

• Who is likely to leave your charity legacies and why
• Does your charity receive legacies? If not, we explore why that is.
• Benefits to legacies - to your charity and donor
• Barriers/challenges to promoting legacies - how to overcome them
• How to identify your legacy prospects
• Why you need a legacy case for support and how to develop it
• What do legacy prospects want?

Sanita Guddu started her career in fundraising, 17 years ago, in regional roles managing community fundraising, events and corporate partnerships, but found her niche as a legacy fundraiser in 2008. From recruiting legacy donors and managing regional legacy teams, Sanita loves the whole legacy journey from having legacy conversations to stewarding pledgers.

Sanita is BTA’s legacy expert working with our charity clients, of all sizes, to write and develop their legacy strategy.

Sanita also provides mentoring and coaching to fundraisers new to the sector or new to a legacy role. She is a great asset to a charity who is looking for interim in-house legacy support.

Also a renowned regular speaker at legacy conferences. In 2020 Sanita and was on a panel of expert speakers at the Chartered Institute Of Fundraising Legacy Conference and at the Wilmington Charities Legacy Summit and in 2021 at the CIOF Supporter Experience Conference.

Sanita has volunteered for various charities over the past 20 years, and since 2008 she has been a volunteer counsellor at NSPCC/Childline. Her previous volunteer roles include an Age UK befriender, a mentor at St Basils Homelessness Youth Charity and a child mentor for NYAS (National Youth Advocacy Service).